If you are starting a new business, you might surely know the importance of a Business Cards. But it is not just a business card, what all matter is that how you use your business card to kick start your just ongoing business. In this editorial I will discuss about some very useful and effective tips and tricks which may help you getting the most of your business card.
One very common saying about a business is that one, who advertises the business well, earns good. Advertising the business among masses brings out good results for sure but what are the basic advertising modes. A common myth says that print media and electronic media are the best modes to advertise a business, but actually a customized business card is still a very powerful tool to make your business known in the society. You can also use the online business card to expand your business globally.
Below we pulled together few important tips to make your business card yet more powerful to kick start your business:
It is very important to have a well designed company logo on your business card. A card without a logo may not represent your company well. Being the most important element of a business card, it must be prominent enough to be noticeable. A good logo with a descriptive yet likable tagline is must for a business card.
You should have your full name mentioned on the business card in order to make it yet more effective. A business card without a name will not be amiable and someone may rarely react on such business card. Mentioning your name may help the receiver to contact you personally when in need.
If you are mentioning your name on the business card without your title or designation, you are giving incomplete information which is no ways likeable. Write whatever position you hold in your business, CEO, Designer, and Partner, Project Manager or anything else.
4. Contact Details
Te contact details not only include the phone number but also the email address, Mailing address, Fax number etc. Mention all of these details but emphasize the most on any one. Usually people give the mobile number as the first and main contact detail. Adding the entire contact details may help the receiver contact you trough the way they want.
A professional business card must be attractive enough to acquire new customers and clients. It is a very powerful marketing tool and so if it is not up to the mark you may rather lose the clientele rather than earning them.
6. Graphical Content
Along with the necessary information, Business Card Design also plays a very important role in the efficacy of a business card. Good graphic content emphasizing your company name and services may also bring good for your business. Remember not to add too many colors or designs; it may make your business card look cluttered.
You must make sure that your business card is made in a good material and High Quality Prints. A good quality plastic substrate is considered the best for the business cards. The cheap business card printing could also be a good way to give you instant impact of your company in eyes of the receiver with graphic design they will be happy to hang on to but it all depends on your service provider.
Key Points to Remember
A. If you are not circulating a few thousands of business card in the first year of your business, you are probably going a wrong way.
B. Business card should be perfect enough to be noticed on a bulletin board among hundreds of other cards to catch client’s eyes.
C. Check if you get any compliment for your business card when you hand it to someone. If the receiver is not noticing your business card that means you are lacking somewhere.
D. Whenever you hand over your business card to anyone, never forget to ask for one back so as to keep a follow up. Add his/her contact in your mailing list for sure.
I hope mentioned tips will help your business work better.